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World Water Day 2020: everyone has a role to play, starting with filtered water

The commitment of Cosmetal and the Group in support of the Value of water

The 2020 edition of World Water Day  - established in 1992 by the United Nations - focuses on three concepts of considerable importance: "We cannot afford to wait. Water can help fight climate change. Everyone has a role to play.” We are all protagonists in determining the future of this precious and, unfortunately, scarce resource; we must all form an active part of the change and implement activities aimed at safeguarding the environment in which we live.

Safeguarding one of the most precious resources we have, water, is precisely the mission of the Group. The Company aims to revolutionize the way we consume filtered water, starting from the assumption that the future of our planet depends on both a more conscious use of this resource and getting rid of disposable containers. As a matter of fact, Italy is the 1st country in the world in terms of bottled filtered water consumption, with 188 liters per capita per year.

A record that the Group wants to diminish thanks to Acqua Alma. The first brand of filtered water whose mission is to enhance the water network by promoting the transition from a "disposable" to a "refill" logic with a filtered water dispenser. The broadest range of all types of filtered water cooler and filtered water dispenser for on-the-go, home or office filtered water consumption.

The Acqua Alma beverage dispensing solutions include a water filter that has concrete advantages in terms of water quality and eco-sustainability, compared to traditional bottled water. The filtration process produces purified water, removes contaminants and bacteria and allows a water flow that facilitate the recirculation. The shared mission of the Celli Group and Cosmetal is to implement a cultural conversion of filtered water consumption, to restore all types of water to its original nature - controlled, zero km, without waste and with a common advantage for the final consumer and the environment.


New beverage dispensing equipment dedicated to catering with the Acqua Alma brand - mains water treated with filtering systems to make water good, cool and simple to serve, with a clear vision: drinking responsibly.
Our consumption habits have changed and we are no longer ‘just’ consumers, but now we are engaged in a sustainable way as the world that surrounds us. Our search for innovation and comfort finds the right compromise in hot-and-cold-water dispenser at home or office or on-the-go: it doesn’t matter where. The most important thing is reducing plastic waste, finding good customer service that supports us in every step of our path and, of course, great tasting water because this is an important part of an excellent drinking experience. The answer is Acqua Alma.

Acqua Alma is the Celli Group brand, dedicated to managing drinking water responsibly with water filtration systems. Room-temperature or cold, still or sparkling, Acqua Alma is the choice for those who want to drink responsibly. Our filtered water dispensing equipment is 100% Made in Italy and is available across the globe thanks to our wide network of authorised distributors. The mission shared by the Celli Group and Acqua Alma is to promote the cultural conversion of filtered water consumption. Water needs to be respected, managed responsibly, at zero km and without waste, in order also to provide benefits to the consumer, restaurants and to the environment.


The world changes so quickly. Information today circulates in a fluid, quick manner and it is available in any corner of the planet. Our world today is liquid.
Inevitably our lifestyle, and our consumption habits also become liquid. We are engaged consumers, with an eye on quality but also sustainability, we look for connections and innovation, we do not compromise. Our lifestyle today is smarter and more sustainable.

Acqua Alma is in sync with the new consumers and their lifestyle, for a new experience in digital hydration, which is good for us and for the planet, with the support of a professional water cooler and dispenser. Always good tasting water to drink safely, whenever and wherever you are.

Acqua Alma commits to revolutionizing the drinking water experience and digitalizing water consumption, by spreading its loud and clear mission: to start a cultural change in the patterns of water consumption. It aims to bring water back to its best nature: respected, controlled and without waste.
All filtered water dispensers and coolers guarantee proper hydration for many type of users, from smaller venues – home, office, bars, pubs – to public venues, such as waiting rooms, schools and malls. Acqua Alma boasts one of the most extensive ranges in the drinking sector.
Fresh and safe filtered water is always ready to be delivered, also for frequent consumptions.

The new smart water dispenser Acqua Alma Point is connected and can be controlled remotely thanks to IntelliWater, the digital platform for the remote management of installations. It was developed in-house by the Celli Group and already used in the soft-drink and draft beer dispensing business. Through this technology, it is possible to monitor in real time the status of installations, consumption, offer management, promotions, prices and payments, promptly and effectively managing service and maintenance on all the machines installed.
An efficient solution both from a management stand point but above all from a sustainable one. The use of filtered water systems, in fact, not only avoids the expensive bottling processes but also transportation and distribution costs, representing a great leap forward to a totally innovative water consumption that is respectful of the environment.

Acqua Alma has the best solutions to the needs of a new type of consumer: modern, always connected, fast, practical and respectful of the environment. By now an unstoppable change in the consumption of water is happening and we are already contributing to rewrite the future.


The Group’s goal is to enhance the water network and rebalance a consumption model that is far too oriented towards bottled water; the Group is the main partner of the Water Value Community for Italy, established by The European House - Ambrosetti to create a high-level multi-stakeholder platform on managing water sources as a driver of competitiveness and industrial development, with the aim of making proposals to the government and the "country system".

The Observatory of the Water Value Community for Italy has drawn up a decalogue of concrete action and proposals aimed at the country system that allows water resources to be managed efficiently and sustainably, taking into account that water resources have an impact on 10 of the 17 Sustainable Development Goals of the United Nations 2030 Agenda and that even as of today 25% of the world population is suffering stress from lack of water.

Wide range of filtered water dispensers

Mineral water, the major accused in the fight against pollution for the massive use of plastic bottles as well as for the impact that transport has on the environment, it’s a symbol of the evolution of consumption, with an almost constant increase in the last 30 years.
In Italy, bottled water is increasingly drunk, even where tap water is very good, also thanks to an advertising campaign aimed at extolling the healthy and slimming qualities of the former, often implicitly in contrast with the latter, which is the subject of widespread mistrust.

Despite all the exceptions of the case, Italy is in fifth place in Europe for water quality in the aqueduct (source Irsa, institute of the National Research Council responsible for controlling water quality), constantly monitored and sanitized (with chlorine, unpleasant but not harmful). Therefore soliciting the consumption of water is fine, because it is essential for life. But no ambiguity: this applies to all water, even "the mayor's" water.

Try our latest cold water dispenser with Legambiente certification: the Hi-Class TOP 20.


The conclusive work by the Community was the White Paper "Water Value for Italy", presented last March 18 in a 100% digital event by Rosalba Reggio, Sole 24 Ore Web TV Manager, and Valerio De Molli, Managing Partner & CEO of The European House – Ambrosetti; authorities from the institutional world participated, as did representatives of some of the most advanced realities in Italy's water supply chain, including the Celli Group represented by CEO Mauro Gallavotti.

Every one of us must bear the burden as an integral part of an ecosystem, not just world institutions and large companies in the water supply chain; the future of our planet can no longer wait.
Let’s learn to make responsible, sustainable and simple choices, like a glass of safe drinking water.