IMPORTANT STRATEGIC PARTNERSHIP FOR CELLI IN SPAIN

Rimini, 2 March 2023 - The Celli Group, a company specialised in the design and manufacture of beverage dispensing equipment and accessories, announces it has finalized the strategic acquisition of 70% of Exclusivas JJL’ share capital. This is the thirteenth acquisition in nine years, and a further step forward for the Celli Group, with the aim of increasing their presence on the Spanish market, after the creation of Celli España and the acquisition of 100% of Reyvarsur - a company specialized in designing and producing beverage dispensing equipment - in 2022.

JJL is a Spanish family-run top company, founded in 1989 in Getafe (Madrid), and a leader in the design and manufacture of customized towers, drip trays and high-quality lenses for the beer sector. With 35 employees, it comprises a 3,300 square metres production and office facility, and a 2,200 square metres logistics and warehouse branch, which supply all the main beer brands all over Spain and Europe. The Vázquez family will remain at JJL’s helm, in order to pursue the continuity of the company’s management, the commercial development, and the coordination and implementation of all synergies with the Celli Group.

"Creating value in the Spanish market is a strategic priority for the Group - says Joost Samyn, CEO of Celli España and WEMEA Region Director  – and this is why, after founding Celli España, to market the wide range of Celli Group’s beverage dispensing systems, and acquiring Reyvarsur, for the equipment sector, we can strengthen our new presence on the Spanish market with JJL, by welcoming one of the most relevant companies of the customized column segment”.

"We’ve always focused on top quality and innovation of the products we offer - says Julián Vázquez, CEO of Exclusivas JJL – and for this reason, we constantly invest in technology and innovation, and the market acknowledges this. We are honoured to become part of a multinational, globally leading group, such as Celli. This acquisition will help us expand our business in Spain and in the rest of the world even further".

“This partnership is a new, important chapter for the Celli Group’s growth – states Mauro Gallavotti, Group President & CEO -, as the Vázquez family brings along another story of excellence, successfully joining our Group. The second in 2023, followed by CAB slush machines of the Caiano family".