WORLD WATER DAY: OUR WATER PHILOSOPHY

Observed annually on 22 March, World Water Day is a day for individuals and stakeholders across the world to celebrate water and focus attention on how we manage water in the future, as well as make a difference to those who are suffering from water-related issues right now.

At Celli Group, we believe that our natural water resources need to be safeguarded and that the world’s water supply becomes increasingly free, democratic and ethical.

Water is our most precious resource and it must be protected and available to everyone for the good of the environment and the benefit of future generations to come. As a leading player in the beverage dispense industry, we are committed to responsible water usage and sustainability.

This can be seen in the quality and performance of our water dispense products and in the effectiveness of our manufacturing processes, which are designed to use water efficiently, reduce waste and avoid harmful emissions. Every day we embrace innovation, excellence and the many technological and digital advancements now available to create new products and opportunities for growth and improvement.

For example, as lifestyles change and people increasingly choose to eat and drink outside of the home, we are responding with water dispense solutions for today’s ever-widening array of new drinking spaces. These new products are in keeping with our mission to deliver water at its very best – respected, controlled, without waste and to the benefit of the end user and the environment.

By embracing the principles of World Water Day and other such initiatives, we are also striving to deliver improved water resources management. Here the challenge is clear: to change the way we all think about and value water, so that we recognise and respect its importance as an irreplaceable resource that benefits us all, belongs to us all, is available to us all, and is used and consumed responsibly by us all.

In responding to this challenge, we have turned the call for us all to “drink responsibly” into a fundamental corporate value - and a mission to deliver a real water(r)evolution.

This began about a year ago with the aim of increasing dispensed water, which is much less harmful to the environment than bottled water. Leading the charge is our Acqua Alma brand of high quality and highly advanced draught water systems, which was created to be the first brand in Italy to dispense such (well) treated water!

Another milestone was the launch of our Italian HoReCa Dealers Network, which today consists of over 40 industry professionals distributing nationwide. Together, this network is freeing water from the superstructures and side effects of a market that has become unsustainable for society and the planet.