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Over 50 years of excellence in beverage dispensing, innovation and Made in Italy quality, with know-how enriched by strategic global acquisitions.

The skills and know-how acquired by the Celli Group are the result of more than 50 years of experience in the beverage dispensing industry. This unique heritage has been further enriched by strategic acquisitions of leading Italian and international dispensing equipment companies.

 

Today, Celli stands out for its transversal and global expertise, establishing itself as a benchmark in innovation and quality  in beverage dispensing.

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Celli

Made In Italy excellence in beverage dispensing
Founded in Rimini in 1974, Celli started as a company specializing in beverage dispensing and cooling. Thanks to rapid development, supported first by the acquisition of the Italian fund Consilium and later by the pan-European fund Ardian, Celli established itself as a leader in Italy and became an internationally recognized brand. Today, it is a reference point in the design and installation of innovative solutions for draught beer and beverage dispensing, such as soft drinks, working with major players in the beverage industry.
A long legacy of experience and know-how in beverage dispensing
Over more than 50 years in business, Celli has evolved its operating model from focusing on products and components to becoming a leading player in the design of end-to-end solutions for cold beverage dispensing systems. Through a global network of technical service centers and exclusive distributors, Celli is distinguished by the continuous innovation of its products and the high quality of its services.
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Excellence, Quality and Digital Innovation

Celli stands out in the dispensing equipment market for:

High quality, guaranteed by entirely Made in Italy production of dispensing equipment.

The distinctive and recognizable design of its products, developed to combine aesthetics and functionality.

A strong inclination toward digital innovation, with a focus on developing advanced technology solutions to improve the performance and efficiency of dispensing systems.

Celli's strategy revolves around creating an immersive and personalized drinking experience. Through the adoption of advanced digital solutions, the new drinking experience goes beyond the simple moment of consumption, resulting in an ecosystem that involves both end consumers and point-of-sale managers. This approach opens up a wide range of innovative opportunities. Celli's smart platforms enable continuous monitoring of consumption, prevention and rapid reporting of any malfunctions, as well as offering digital marketing tools to increase point-of-sale traffic and strengthen brand value.
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Cosmetal

Made In Italy excellence in beverage dispensing
Founded in the late 1950s in Recanati, Italy, Cosmetal began as an artisan enterprise specializing in the production of technologically advanced equipment with strong metalworking expertise. In the mid-1980s, the company revolutionized the drinking water distribution sector with the introduction of its first water coolers, marking the beginning of an important evolution.

In 2016, joining the Celli Group allowed Cosmetal to integrate into a solid Italian business reality, taking advantage of new commercial and industrial synergies. This merger further strengthened the Group's leadership, allowing Celli to establish itself as a brand of excellence and quality in the international water dispenser market.
Excellence in the water market
Cosmetal specializes in the design and production of Made in Italy water dispensers, both bottled and mains. The offer, unique in terms of completeness and performance, is designed to meet the needs of multiple channels: Horeca, offices, on-the-go and domestic solutions. The Celli water product range is highly diversified in terms of functionality, technology and performance, guaranteeing models that optimally meet the needs of the most demanding customers.
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Made in Italy quality for safe and sustainable water

With Cosmetal, Celli stands out in the water dispenser market for:

Sustainability and Technology: design of advanced dispensers that minimize environmental impact, promoting more responsible and sustainable water consumption.

Hygiene and Ergonomics: each dispensing solution ensures maximum hygiene for both the user and field technicians, without compromising practicality of use.

Product Innovation: Celli develops advanced technologies and introduces innovative solutions to the market, including exploring the opportunities offered by digital engagement.

Listening to the market: dispensers are designed in tune with emerging market and end-consumer needs.

The international vocation, combined with the high quality of the products, has enabled Cosmetal, deeply rooted in the Italian territory, to reach significant levels of excellence and to become, through the Celli Group, a supplier of reference for some of the main purchasing groups, both Italian and foreign, for which customized projects are also developed.
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Cab

The excellence of the frozen drink
Founded in 1986 in Pozzuoli, Italy, Cab is recognized for its excellence in the design and manufacture of slush machines, beverage coolers and hot beverage dispensers. Throughout its development, the company has turned its commitment to excellence into a competitive advantage, successfully meeting market challenges and becoming a benchmark in the frozen drink industry.
High performance and quality standards
Thanks to the experience of Cab, which specializes in the production of machines for the preparation and dispensing of granitas, sorbets, cold creams, frozen cocktails, cold and hot drinks, Celli is able to offer a complete range of products designed to meet the specific needs of the Ho.Re.Ca. sector. Thanks to the high quality standards of the production processes and the reliability of the equipment, Cab machines are designed to maintain optimal performance in all kinds of conditions and temperatures, responding in a timely manner to the diversified needs of the international market.
Global strategic partnerships
Cutting-edge design choices, accuracy in product realization and the ability to respond effectively to the needs of diversified markets have made CAB synonymous with quality and reliability. Following its entry into the Group, Celli became a point of reference for frozen drinks within the Ho.re.ca. sector and established itself as a strategic and commercial partner, capable of developing tailor-made projects and customized solutions.
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ADS2

Applied design solutions
ADS2 is the Creative Hub of the Celli Group, a leader in the design and implementation of applied design solutions for the beverage industry. Based in Biggleswade, UK, ADS2 specializes in the design of custom products, from draught beer fonts to merchandising materials. Each solution is designed to meet the specific needs of those clients who wish to enhance their brand through design, elevating their brand identity and ensuring maximum visibility in the marketplace. Together with Angram and MF Refrigeration, it is an integral part of Celli UK's industrial and commercial hub.
Strategic and vertically integrated approach
The approach to design at ADS2 is based on a process that integrates creativity and strategy. The goal is to overcome the limitations of traditional design and create customized solutions that not only reflect the client's brand values, but also anticipate market trends.
ADS2 ensures the aesthetic and functional consistency of each element, helping to strengthen the brand's coordinated image, stand out from the competition, and generate lasting value. By adopting a vertically integrated approach from strategic thinking through to production, Celli optimizes lead times and ensures maximum flexibility.
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Distinctive know-how

Technical Innovation: ADS2's expertise in integrating design, engineering, and manufacturing enables the development of innovative, customized solutions that meet even the most complex requirements.

Customized Strategy: each project stems from an in-depth analysis of the brand's needs to ensure tailored solutions and concrete impact on the market.

Visual Impact: branding solutions designed in ADS2 are designed to leave a mark, ensuring a strong and recognizable presence in the marketplace.

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Angram

The authentic taste of traditional British beer
Specializing in the design and manufacture of cask pump tapping systems, Celli's Angram brand solutions are dedicated to the dispensing of the typical English beers, cask ale. Through careful design and high-quality materials, Angram's draught systems ensure optimal dispensing of beer, preserving its organoleptic characteristics and providing an authentic tasting experience. Together with ADS2 and MF Refrigeration, it is an integral part of Celli UK's industrial and commercial hub.
Reliability and excellence in English tapping
Angram's pump draught systems are the result ofcareful engineering design, combining high-quality materials and advanced technologies.
Each product, from handpumps to taps to custom columns, is born from the meeting of the craftsmanship of traditional English techniques and the most advanced technologies: each component is designed to ensure optimal performance and long life. Thanks to years of experience, Angram-branded tapping systems represent fundamental and recognizable elements within bars and retail outlets.
A look to the future while respecting tradition
Over the years, Angram has solidified its position as a benchmark for innovation in the tapping industry by introducing revolutionary solutions such as Cylinderless technology.

Each innovation is developed to optimize the tapping experience while keeping the authenticity of traditional cask ale pumps intact. Thanks to the unwavering efforts of the design and development team, Celli, through the Angram brand, continues to blend tradition and innovation, establishing itself as a leader in the tapping market both in the UK and Europe.
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MF Refrigeration

High-quality refrigeration systems
With a heritage spanning more than three decades, MF Refrigeration is a prestigious player in the international beverage dispensing systems scene. The company has consolidated its expertise in the design and implementation of high-caliber refrigeration systems, with a particular focus on the British market.

What sets MF Refrigeration apart in its industry is the implementation of an operating model characterized by exceptional vertical integration. This approach allows the company to preside internally over the majority of its production processes, guaranteeing quality standards of absolute excellence at every stage of the value chain.

In synergy with Angram and ADS2, MF Refrigeration is part of the industrial and commercial hub of Celli UK. This collaboration has made it possible to enrich the Celli Group portfolio with a wide range of refrigeration solutions, ranging from standardized systems to custom realizations for specific applications.
Technology and versatility in the service of excellence
MF Refrigeration stands out for the design and manufacture of state-of-the-art refrigeration systems dedicated to optimal beer tapping. The offering contemplates a wide range of solutions that can be modulated in size and configurations, each designed to precisely meet the specific operational needs of customers.

Commitment to environmental sustainability
MF Refrigeration's commitment to environmental sustainability is realized through the development ofenergy-efficient solutions that optimize consumption and reduce operating costs while maintaining high performance standards. This approach translates into concrete solutions for minimizing CO₂ emissions and global warming impact, testifying to a tangible commitment to environmental protection.
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Reyvarsur

Long-standing tradition in tapping equipment
Founded in 1974 in Seville under the original name of Reductores y Variadores del Sur, Reyvarsur has evolved to place itself among the leading players in the tapping industry. The decisive turning point came with the start of a strategic partnership with the historic Cruz del Campo Brewery, marking the company's entry into what would become its core business. This evolutionary path consolidated Reyvarsur's position as a benchmark in the industry, accumulating a wealth of expertise that exceeds half a century.

Today Reyvarsur, in synergy with Exclusivas JJL, constitutes a fundamental pillar of Celli Spain, making a decisive contribution to strengthening the Group's presence in the Iberian market. The integration of specialized expertise has significantly expanded the Group's offerings, creating a center of excellence in the design and manufacture of complementary equipment for professional tapping systems.
A comprehensive portfolio of tapping products
The Seville production center represents a state-of-the-art hub where essential components such as coils, drum heads, pressure regulators, drum changers, fob detectors, and taps are manufactured. Reyvarsur's ability to combine a high-quality standard range with highly customized solutions is a key strategic asset. This operational flexibility, combined with established technical expertise, allows the Celli Group to position itself as a global partner in the tapping industry, offering complete and integrated solutions for every specific customer need.
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Exclusivas JJL

Custom-designed stapling columns
Founded in 1989 in Getafe, in the Madrid metropolitan area, Exclusivas JJL represents a Spanish entrepreneurial excellence that has combined the tradition of family management with technological innovation. The company has established itself as a leader in the design and manufacture of custom columns, taps, and high-value accessories for the brewing industry. Together with Reyvarsur, it is an integral part of Celli Spain's industrial and commercial headquarters.
Tailored solutions for beverage tapping
Exclusivas JJL has gained a prominent position in the market due to its ability to produce stapling columns with a strong visual impact, designed to enhance the identity of brands at points of sale.
Crafts and innovation
Versatility in working with traditional materials such as brass, stainless steel, Zamac and aluminum is combined with expertise in handling more sophisticated elements such as technical plastics, solid surfaces, epoxy resin, wood and glass. Of particular importance is expertise in designing systems suitable for critical climatic conditions through the implementation of cutting-edge technologies such as condensing columns, Peltier systems, and faucets with integrated refrigeration systems.
The commitment to excellence is also revealed in the production of faucets and drip trays, where meticulous attention to detail is combined with a deep understanding of market needs. Production ranges from traditional horizontal-handle faucets, typical of the Spanish tradition, to more contemporary solutions with vertical opening of international inspiration, testifying to the company's ability to interpret and satisfy the diverse preferences of customers with technically impeccable and aesthetically refined solutions.

Learn about our sales and distribution network!

Through the combined efforts of the sales force, distributors, dealers and technical service centers, Celli puts value creation at the center of the development of each product or service, constantly seeking the satisfaction and success of its customers.