Heritage

Celli: 50 years of excellence in beverage dispensing.

Founded in 1974 in Rimini as Frigotecnica Celli, the company quickly established itself as a leader in beer and soft drink dispensing. This specialization laid the foundation for a rise that would redefine global standards in beverage dispensing.

Strategic evolution and exponential growth

2009 marked a crucial turning point in Celli's trajectory, with the relocation of the headquarters to San Giovanni in Marignano, Rimini. This strategic shift catalyzed a new phase of expansion, paving the way for unprecedented growth.
The Celli family's entrepreneurial vision was further strengthened in 2013 with the entry of private equity fund Consilium, opening up new horizons for development. 2019 saw the total acquisition by the pan-European group Ardian, instilling renewed momentum and confidence in the company. Under the expert leadership of CEO Federico Testarella, Celli Group continues to pursue increasingly ambitious goals, strengthened by a solid financial and managerial partnership.

Internationalization and industry leadership

Today, Celli has become a benchmark in the dispensing equipment market and an internationally recognized brand in the design and installation of innovative solutions for draught beer and beverage dispensing, including water, soft drinks, and frozen drinks for some of the biggest players in the beverage sector.

Celli's constant pursuit of excellence has made the company a strategic supplier to international giants such as Heineken, Carlsberg, AB InBev, Coca-Cola, and Pepsi, consolidating an unparalleled reputation for quality, innovative design, and digital integration. Celli's organic growth has been complemented by targeted acquisitions that have expanded the Group's portfolio of expertise and offerings:

Beer

In the beer sector: the integration of British companies Angram Ltd and Ads2, specializing in custom font design and traditional English draught systems, as well as the Spanish companies Reyvarsur, focused on complementary equipment and accessories, and JJL, excellence in custom font design.

Water

In the water business: the acquisition of Cosmetal has solidified Celli's position as a European leader in the production of water dispensers across various channels, including HoReCa, Office, and Home.

Frozen Drink

In the frozen drink segment: the entry of CAB has further enriched the Group's offerings,

acquiring expertise in the design of systems for dispensing slushes, sorbets and cold creams.

With a production network spanning nine plants in Italy, the United Kingdom, France and Spain, and strategic commercial offices in Italy, the United Kingdom, France, Spain, Germany, Singapore and the United States, Celli Group has been spreading Italian beverage dispensing expertise worldwide for 50 years. Each Celli creation is a perfect synthesis of refined design, high performance and cutting-edge technology, the result of engineering that skillfully blends tradition and innovation to offer a unique and sustainable drinking experience.

Future vision: innovation, excellence and sustainability

Celli's commitment to the future rests on three fundamental pillars: innovation, excellence and sustainability.

Every Group initiative and investment is designed to generate a positive and lasting impact on the environment and communities, anticipating the evolving needs of the market, customers and end consumers.

Celli's vision is projected toward a horizon where innovation and responsibility coexist harmoniously, guiding the industry toward more sustainable practices and promoting a more environmentally conscious consumer experience.

Learn about our sales and distribution network!

Through the combined efforts of the sales force, distributors, dealers and technical service centers, Celli puts value creation at the center of the development of each product or service, constantly seeking the satisfaction and success of its customers.

Our Sales Network