Vision
At Celli, we strive to build a "Beyond The Bottle" world, where the drinking experience is elevated by innovation and responsibility.
At Celli, we don't just design beverage delivery systems; we actively promote a sustainable beverage consumption model in which every sip dispensed from our systems actively contributes to the preservation of the planet and represents a conscious choice for generations to come.
Our dedication to sustainability andexcellence translates into delivering the best beverage experience, ensuring that every action we take leaves a positive and lasting impact on the world around us. This is the " Beyond the Bottle" world we envision and the future we want to build, working together with our people, our customers and our partners.
Mission
At Celli, the desire to inspire and lead the beverage dispensing industry drives our mission.
We are committed to providing our customers with the best and most engaging beverage consumption experience on every occasion through smart, advanced, innovative and reliable dispensing solutions. Every day we work hard to bring cutting-edge dispensing solutions to market, ensuring consumption experiences that are not only engaging, but also sustainable.
A constant focus on excellence and exceeding expectations drives all our activities. We are an agile and dynamic organization, able to adapt quickly to the needs of an ever-changing industry.
At Celli, we recognize that success is driven by people and aspire to create the best-performing team in the industry. We constantly strive to create a work environment where talent can thrive, where each individual is encouraged to challenge the status quo, and where teamwork leads to concrete results.
Values
Ownership and Drive
At Celli, Ownership & Drive means responsibility and determination. Every employee is responsible for the contribution they make every day to offer the best products and services in the market. We meet every challenge with the collective commitment of our employees and partners, essential elements in ensuring lasting growth and success for the company, customers and shareholders. The trust and tools provided to all stakeholders in the value chain enable everyone to excel in their role. This strengthens and enriches the heritage that defines Celli, adding further value to a 50-year history of excellence.
Smart Innovation
At Celli, innovation is a driving force behind growth and progress. It is not just about creating something new, but about developing solutions that generate real value for customers by responding to real market needs. Active listening to partners and customers drives the company's vision, fostering an approach that explores new ideas and continually challenges conventions. Innovating at Celli is not only creating new solutions in the way of working, products and services, but also simplification, with the aim of optimizing processes and creating new opportunities for the future.
Excellence
Excellence at Celli represents a constant commitment to improvement. We aim to deliver the highest quality in every aspect, seeking innovative solutions that exceed expectations. Excellence is reflected in results, operational performance and sustainability practices, but also in the long-term trusting relationships built with customers and partners. Achieving excellence is a journey, and each milestone achieved represents a step forward to new challenges and successes to be celebrated.
Integrity
At Celli, we are committed to doing what is right, even when it is not easy or popular. Credibility and ethics guide every decision and action taken, fostering transparency and honesty in all business relationships, from customers to suppliers to competitors. We adopt sound and fair business practices, contributing to the improvement of the environment in which the company operates. Integrity serves as a moral compass, guiding corporate behavior toward a culture of fairness, meritocracy and mutual respect.
Learn about our sales and distribution network!
Through the combined efforts of the sales force, distributors, dealers and technical service centers, Celli puts value creation at the center of the development of each product or service, constantly seeking the satisfaction and success of its customers.
