In June 2015 Celli acquired the English Group ADS2, specialized in creating projects related to the customization of draft equipment, merchandising and branding solutions. ADS2 offers a comprehensive expertise to the big brands in the drink dispensing equipment sector, through product customization and a coordinated and impactful brand image. Many elements contribute to the creation of an effective and impactful image: bespoke taps, creating glasses and merchandising and choosing the draft beer tower design. With ADS2, the Celli Group becomes the player to be selected to indissolubly link the brand strategy of the most important beverage companies – Heineken, AB InBev, SABMiller; with a product which is able to ensure an unforgettable drinking experience. By acquiring the British group ADS2, Celli intended to address one of the most important need of its customers – enjoy the best brand experience.
Our job involves the production of innovative technical solutions and full attention on the design: a 360-degree expertise to create effective product customization and achieve maximum brand distinctiveness.
From the choice of beer dispenser or beer pump design to personalized beer taps, to the creation of glasses and merchandising, everything is done in unison to outline an effective and impactful image.