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Bespoke Fonts

Celli's font portfolio offers customized design solutions for beverage dispensing, meeting the needs of big international beverage groups.

From strategic thinking and creative design to the engineering and production phase, Celli's bespoke fonts aim to emphasize the customer's brand recognition within the point of sale, entice the end consumer to the drinking experience and enhance the organoleptic properties of the draught beer.

With years of expertise in custom font design, ADS2 and Exclusivas JJL—renowned internationally—excel in handling diverse materials and complex production processes. Their mastery has made them key partners for Celli, enabling collaborations with leading beverage industry players to craft bespoke columns.
Celli X Carlsberg

KRONENBOURG 1664

The design of the Kronenbourg font is composed of 19 different intricately shaped parts, including thermoformed molded components and molded acrylic plates, skillfully assembled to create a sinuous and balanced shape. The illumination on the inner golden bands - obtained through a concave profile - grants soft, diffused illumination, with no visible LED spots. In addition, the multicolor surface treatment of the font was finely tuned. This ADS2 project required a high level of engineering, from structural design and mold industrialization to component testing, electronics and quality testing.


 
 
 
 
Celli X San Miguel

ELIPTICA

The San Miguel Especial font stands out for its iconic design that embodies the brand's elegance and innovation, thanks to the use of Corian material for the front cover. The result is a column with a distinctive shape, capable of creating a visual play of volumes and perspectives depending on the angle from which it is viewed. An essential detail is the LED strip that wraps around the elliptical shape, lending a touch of sophistication to the handle. The engineering of the JJL font is based on a unique design through the replacement of covers, while maintaining practicality for operators.


 
 
 
 
Celli X Tennent's

TENNENT'S

Designed to increase sales, improve visibility and maximize brand strength at the point of sale, Tennent's font benefits from the most advanced production and printing techniques developed by ADS2. These technologies allow the column's branding to be quickly and easily changed directly on the bar counter, providing Tennent's with a customizable media space in each venue, ideal for promotional opportunities and messages targeted to the end consumer.


 
Celli X Kornuit

KORNUIT

The design of the Kornuit column combines urban aesthetics and authenticity, reflecting the lifestyle of its audience and the industrial areas of the Netherlands, where Kornuit is most commonly served on tap. Made of stainless steel and raw copper, it naturally oxidizes over time, while the copper spiral creates an eye-catching visual effect through condensation. Rough soldering points and a sturdy wooden handle reinforce brand identity. For added visibility, illuminated branding is laser engraved on the copper top, with front and side badges bearing the Kornuit and Grolsch logos
Celli X Magners

MAGNERS

The Magners column takes advantage of Peltier cooling technology in a targeted way, icing only the top cap of the column for a more premium, energy-efficient design. The design combines a machined top cap, a laser-cut tube body, and an in-house manufactured main lens, all without investment in molds. When decorated, these elements maximize the brand identity.