OUR VISION OF THE WORLD OF BEVERAGE DISPENSING SYSTEMS AND BEYOND

In light of this alarming data, we have decided to contribute to change and undertake a (r)evolution. We are trying to eliminate, or at least combat, the waste of disposable bottles, in favour of beverages supplied in reusable containers. Our revolution starts from our conscience, from our civic sense. We are all strongly motivated to take on an important responsibility: to build Tomorrow's World for us and for the generations to come.

This is our mission: to evoke a cultural change in the patterns of consumption through our draft equipment. Cosmetal, the Celli Group company specialised in drinking water dispensing, provides all types of water dispenser and water cooler; sustainable solutions that are 100% Made in Italy.
We aim to bring water back to its best nature: respected, controlled, without waste and with a common advantage for the final consumer and the environment. By generating a wave that brings new ideas and technological innovation, we want to propose a new way of drinking; treating and dispensing safe filtered water, so that this resource is increasingly free, democratic and ethical.

Celli is a 'Beyond the Bottle Company'. We strongly believe that our planet's future relies on cold beverage dispensing solutions getting rid of single-use plastics by using high quality drink dispensers and cooling systems; especially with a digital drink dispenser that is increasingly technological, connected and designed for eco-friendly consumers. 

This means no more recycling plastic; actually, no more plastic at all, thanks to a virtuous and technologically advanced re-use strategy that relies on refills. In order to achieve our goals, we have chosen three core values as the building blocks of our development strategy: Sustainability, a Human-Centred approach and Digitisation. These core values have led us to create digitised, interactive, smart products that greatly expand and enrich the consumer experience while also allowing us to offer our clients important information about their businesses by collecting consumption data.

Apart from Sustainability - a value of common interest - we also believe in Human Centrality, a concept that increasingly guides businesses in terms of product development, promoting healthier and more environmentally friendly products. People can make the difference and they are the centre of the drinking experience. The Celli Group beverage dispensing systems is made by the people for the people: all water coolers and drink machines are created by some of the best engineers and designers, mechanics, hydraulics and technicians in their field; they are constantly used by experienced bartenders and bar owners, to always supply an excellent beverage on tap to end consumers.

For the past 45 years, Celli has been at the forefront of automated beverage dispensing systems both in process and design. High volume premises like bars, restaurants and hotels now more than ever rely on the application of technology to drive efficiency, increase the customer experience and reduce cost. This narrative has now also been accompanied by the need to reduce the use of plastics in everyday life.
The beverage dispensing systems at their core, address issues that the industry has been grappling with for some time.

In a world that becomes more and more liquid, to meet and anticipate the needs of new consumers, increasingly concerned by sustainability and quality, Celli embraces a new challenge; breaking the barriers that limit the drinking experience to "its drinking time", and opening new endless business and consumer engagement possibilities, thanks to the new IoT frontiers. Today the entire Celli drinking experience can be recounted, shared, programmed and monitored. The attention to visual impact and consumer experience is combined with the search for solutions anticipating industry trends, such as the use of more efficient and eco-friendly solutions.

At Celli Group, we think there is an opportunity to change the world's production, distribution, consumption and disposal of foods and beverages in order to tackle the shared challenges we face. We aim to help build more sustainable beverage dispensing systems; one that can meet human needs for hydration and enjoyment, and continue to drive economic and social development, without exceeding the ecological boundaries of the planet. Consumers are ready for a drinking evolution. Changing the consumption model today might really make a difference. 
Come on, we can do this together. The future is beyond the bottle!