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Digital

For the Celli Group, the digitization of dispensing systems is a strategic lever to redefine the beverage experience and maximize operational efficiency, while reducing total costs associated with the equipment.

Improving the consumer experience

Celli designs intuitive user interfaces for its dispensers that enable superior beverage interaction, making the experience more personalized, convenient, and engaging. In addition, with advanced technologies such as telemetry-based IntelliDraught, systems can be monitored and managed in real time, ensuring efficient and reliable operation over time.

Dedicated dashboards make it possible to receive notifications, analyze consumption data, and access detailed reports, thus improving operational efficiency for point of sales.

Benefits for Consumers

Thanks to the connected systems, the end customer can find the nearest point of sale or participate in loyalty programs that offer exclusive benefits. Finally, they can customize their beverage quickly and safely, choosing from a wide range of options and ingredients, thus ensuring a unique experience tailored to their tastes and preferences.

Benefits for Points of Sale

Digital technology is a powerful tool for attracting new customers and improving the experience of existing ones. Dedicated applications increase traffic, and personalization of offers helps build customer loyalty. In addition, continuous monitoring of the installed base ensures business continuity, reducing maintenance costs and improving service quality. With automated and integrated solutions, service becomes more efficient and scalable.

Benefits for Beverage Companies

Digitization offers companies real-time access to data on sales and market trends. This immediate and continuous access to crucial information allows companies to deeply analyze consumer preferences and implement dynamic and personalized marketing strategies, tailoring their promotional campaigns and advertising messages in a more effective and timely manner.

Digitization as a lever for efficiency and cost reduction

Optimization of Operations

With remote control of the installed base, every stage of the supply chain can be simplified, from production planning to supply and inventory management. Operational efficiency also translates into reduced distribution costs.

Reduction in TCO (Total Cost of Ownership)
Monitoring and tracking assets becomes easier, minimizing the risk of loss and improving investment management. Automating processes lowers operating costs, while optimizing equipment improves productivity.
Increased Customer Satisfaction

Real-time monitoring of equipment performance and predictive maintenance ensure the best operation of facilities, reducing downtime and operating costs. The adoption of cutting-edge technologies also improves the quality of beverages served and makes the drinking experience even more engaging for the end customer.

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Through the combined efforts of the sales force, distributors, dealers and technical service centers, Celli puts value creation at the center of the development of each product or service, constantly seeking the satisfaction and success of its customers.

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