The drinking experience starts from the visual perception when, looking at a tower, with its flexuous figures, you can admire the beverage coming out and its flowing movement. Sensation heightening is the primordial purpose of Italian design objects and aesthetic pleasure combines with functionality.?The Fiamma tower’s harmonious and slim shape expresses the dynamism of the evolution from solid to liquid state for the beer. A visual impact that unconsciously makes the drinking experience pleasant and tasty.??
The dispensing moment becomes almost cathartic, especially when what allows this is an object designed by the masters of design Pininfarina.?“Fiamma” was designed to be recognizable, to have a strong style personality and leave a mark.
??The Celli Group chooses to explore new worlds, to craft new perceptions and create new connections, like the one between sight and taste. The tower, in satin or chromium plated aluminium, has a lens to be dedicated to the brand and be customized with the brand colours.??
With ambition, the Celli Group aims at revolutionizing the dispensing concept and the means by which it is achieved.